However, if you are paying for traffic through online advertising networks such as AdWords you can quickly run out of money if you do not watch it.
Mastering AdWords is no easy task.
There are many things to learn and it is no surprise that most will fail before they even make a profit.
Unfortunately, most online advertisers will spend hundreds or sometimes thousands of dollars in the process just in an attempt to learn AdWords before they get the hang of it.
Especially sad, are the marketers that give up entirely and never profit.
Here are three steps that will help you keep your AdWords budget under control and earning a profit.
- Improve your quality score.
Google gives each advertisers a quality score.
The higher your score, the less you will pay compared to your competition.
The tricky part is the exact formula for figuring the quality score is not known.
Google will give you some general advise if you click on the link next status on your keyword bid.
It might say something like quality score low click for recommendations.
There are some general guidelines to follow in order to boost your quality score.
Make sure the keyword you bid on is contained on your landing page.
It will make your landing page relevant to searchers and this is the ultimate goal.
Google wants to supply the best search results so the more targeted your landing page is to your keyword the higher your score will be.
Also, you will want to make sure the same keyword is in your ad.
This will also increase your relevancy and as a result your quality score.
Changing these things will help your score improve and enable you to start paying less per click.
- Improve your Click Through Rate.
If you have a low click through rate you will also pay more than other advertisers for the same word.
The following are some strategies to follow to improve your click through rate.
Monitor the competition and research their ad's.
You can not use the same ad, but this will help give you a starting place in order to tweak your own ad.
You will want to include the keyword in your title and ad copy.
Spilt test your ad copy and keep improving it.
Include negative keywords into your AdGroup so that your ad will not appear where you do not want it.
You will get far more targeted searches and clicks if your ad is only seen by people who are in your target market.
Finally, limit your AdGroups to a small amount of targeted keywords.
You do not want to include your whole keyword list in your AdGroup.
Keeping your AdGroup small will allow you to target your ad copy and your landing page to a specific keyword.
This will not only improve your click through rate, but is will also help your quality score.
Always eliminate poor performing keywords from your campaign.
- Track your conversions from AdWords.
You will need to monitor your campaigns and keep track of your keywords closely.
Set a budget and analyze the results.
You should keep a tracking script on your website that allows you to evaluate where your visitors originate and which keywords they used to find you.
You will need to use this script to weed out lesser performing keywords.
Only keep the keywords in your campaign that are making you money and eliminate the rest.
This will keep you profitable and keep your losses at a minimum.
There is always a learning curve and in the beginning you will want to set a daily limit on your spending in order to minimize your losses.
Start with one AdGroup and test.
Once you have found a profitable AdGroup you can add another group and then another.
Just make sure you test, track and tweak and you will get the hang of online advertising in no time.