After spending 8 years paying Tom, Dick and Harry for information on how to promote my web site, I decided enough was enough and enrolled into a prominent Internet Marketing class, where you had to pass a serious exam to graduate.
Upon completion of my Internet Marketing studies, I realized that I had just begin to learn, the difference being, I now had the necessary foundation to truly understand what I needed to learn.
Tom Dick and Harry, whom I had paid hundreds and hundreds of dollars, had always made mention of building links, however, they never took the time to "show" me how important this task was, or even how to manage such an enormous task.
They usually ended up pushing their own product, as if their product was the magical answer to online marketing.
My training had taught me to go to the "source" of the entity responsible for controlling over 80% of the visitors online.
Lets see, that would be...
oh, yes, the search engines! And there it was in black and white -- exactly what the royal search engines like and dislikes.
As easy as A,B,C, -- the search engines likes links.
They eat links for breakfast, lunch , dinner and snacks.
(actually following the links is how they know where to go next) So it was not hard to figure out what to do to keep this "monster", I mean royal entity, happy...
I needed to feed it "links" But wait, the search engines are not greedy, and the big one, will punish "you" for being greedy ! (does it live by the seven deadly sins?) Too many links generated on the same site, during a short period of time, makes you a suspect and you could be penalized.
And it doesn't like link farms either.
What is most interesting to me, is the entity called a search engine does not like going into "bad neighborhoods" (if you are a "bad neighbor" site then you are expected to stay with the likes of yourself, until it is "bad neighborhood" crawl time) even though some of the so called "bad neighborhood" sites earn 5 figures every month.
Can you imagine that, search engines acting and thinking like a Mortgage Banker? Next it will start reacting to the interest rates...
We are always happy to see (on the sites stats) when the royal search engines have visited.
I personally, have grown to appreciate, respect and even anticipate their visits and updates.
What is even more interesting to me, is, that it has taken a search engine to show us that linking to each other is not only good, but profitable! Thank you Googlebot, Yahoo Slurp, MSNBot, Ask, Voila, Voyager, Alexa, Cfetch and the unknown search engines, that spider and crawl 24/7, 365 days a year.
I believe I speak for most webmasters when I say -- Thank you, may the links guide your paths into the late hours of the night during this holiday season.