A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. Good flyer design can be a great marketing tool for your business. If you design them correctly and then place them in the right locations, they could actually generate a decent amount of revenue for your company.
How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers "pop."
1. Write a snappy headline or title.
Make us of memorable, unusual or provocative using a sought out chosen powerful words. Listed below are some of the popular titles containing one or more of these words:
• The Secrets to
• Time Sensitive
• How to
• Free Bonuses
• Now You Can
2. Use colourful or striking graphics.
Utilizing a larger image will have more impact than those with smaller images. A stunning photo or illustration grabs attention, creates a mood, and also supports the story. This image is your "focal point" and will draw your readers in. You can look for free or affordable but of high quality stock photos on the Internet. You can use them for your design.
3. Focus on the benefits of your product or service.
Your prospects will ask the question, "What's in it for me?" Write from their perspective using the words "you" and "your." Avoid using the following words: we, us, I and ours. Use short texts and directing it to the point. Longer paragraphs should be broken up using bullet points and put them in a separate box. Here are lists of powerful words to use:
4. Use compelling testimonials and case studies.
Nothing strikes a chord like an endorsement from a happy customer, especially if it demonstrates the results they've had with your product or service. When providing the person for an endorsement, be sure to include the first name, last name, the name of the company and the location.
5. Organize your page with boxes, borders and areas of contrasting colours.
You don't need to fill your flyer with wall-to-wall text and graphics. Make your flyer easy to read by incorporating some white space for making certain elements that will stand out.
6. Make your points easily identifiable.
Avoid using ALL CAPS because they are hard to read. You can highlight your titles and also your subtitles.
7. Don't get too complicated.
The key is to make it simple as possible with two typefaces and align the items using a grid. Your page layout program will provide non-printing guidelines. Use the "snap to guidelines" function to align items easily to the grid. Be aware of printing margins. The suggested layouts is 1/2" margins on all sides, or add 1/8" for bleeds on items that print off the edge of the page.
8. Don't forget to proofread.
Proofreading your work means quality and good result through your prospects. Check all the necessary contact details. You can dial the phone numbers on the flyer just to make sure that they are correct, and type in the URL of your website to make sure it is correct too.
9. If you are on a tight budget, try this.
Select bright-colour or unique paper, and print with black ink. Use shades of grey to provide tones and contrasting background areas.
10. Offer a discount or special limited-time price.
On your flyer you can also design a coupon on the bottom quarter. Clearly state the deadlines and limitations of the offer. If it is a mail-in coupon, be sure to include the payment specifications with areas for filling out credit card information, mailing address, etc.
You don't need to reinvent the wheel when creating your Flyer Design. It just needs effort, discipline and style in order to achieve your goal for your flyers. Use these proven techniques and you will see big results in your marketing efforts.