Generally, licking by the dog is seen as a way to shower affection on the owner.
While some regard this as a sign of love, some others brush it off as bad pet behavior.
Some reasons for excessive licking by dogs can be attributed to: • Means of communication: If actions speak for words, licking the palm or back of the owner's hand is considered as a means to communicate to the visitor of the close bonding that the owner shares with the pet than that with the stranger.
• Display of biological bonding: As a natural instinct, dogs lick their puppies for grooming them and for better growth of the puppies.
In turn, the puppies also start with the habit of licking their mother on her mouth in these early days of growing up.
They also lick humans on their faces and hands since it is believed that they like the taste of human perspiration.
While this is a natural behavior that should not be snubbed completely, the owner can take certain actions to avoid excessive licking by the pet.
The entire process of inculcating this habit of avoiding excessive licking should be handled with patience.
The first step would be to simply stand still and not show any interest or inclination to this act of the pet trying to shower affection.
One can also try sounding a loud alarm when the dog indulges in excessive licking along with a stern command.
This will slowly get ingrained in the pet and ensure that this behavior is overcome in due course of time.