"Discover how I lost $2700.35 in google ad words"
"Find out how I lost over $31000 in this and that"
Do these statements sound familiar to you? Yes I am sure they do because they are so common on most websites. But what is so unique about such statements?
Internet marketers who have already achieved something in Internet marketing always put them up. Those are the marketers who in this case I will call the winners of Internet marketing.
And this brings us to the topic of this article In Internet Marketing, Isn't a winner always a Looser?"
Would your answer to such a question be a yes or a no?
Mine would be a yes.
To understand this, you would need to first ask your self why those successful Internet marketing gurus are publicly exposing their past losses. The purpose is to draw your attention so that they win your mind. End result is you subscribe to their newsletter, ezine or simply join their mailing list.
They want to show you that loosing is part of winning in Internet marketing. Loosing is a route to winning. That is their aim. They want to show you how they incurred losses due to poor decisions so that you can avoid them.
Well, if you are new to Internet marketing, you have realised that Internet marketing is one tuff racket to make money in. You will find your self-spending hundreds and even thousands of dollars on the next greatest thing to skyrocket you to the top. Buying high cost hype. Do It Now, Retire By-Monday, and Make Millions over Night Internet marketing and promotion software and information.
Then once you buy all that hype you have to buy the next product to get you to the next step, and then you need another product to optimise that! And to make it better you need to get another product! Oh and here is another suggestion, buy this product to boost that product even more!
As a result, you will want to give up thinking that Internet marketing is just a money drain with no profits coming from it.
No Internet marketing is a very profitable undertaking. There is a lot of money to be made. But only if: (1) You know how to approach it and (2) You have the correct mindset at the start.
So what Mindset should you have?
The mindset you should have at the very beginning is that of never giving up. It is true that you will loose money here and there. That should not make you give up. Just know that those who become successful also experienced some losses at first. I have lost a lot of money in Internet marketing but I have also got more than what I lost. The Late cory Rudl lost some money at the start, but he died leaving a successful marketing team that make over six million per year. Mike Filsaime and other Internet marketing experts also faced the same setbacks, but they persevered.
You will be told that ezine advertising is very effective. You will try it and yet get like only one sale. You have lost money. Not so? Should yougive up on ezine advertising? No you should not.
Reason is that, the truth is ezine advertising is cost effective and can give you a very quick return on investment. You will also loose money in ad words and other ppc advetising, but should you give it up. No it is very effective. That is why top Internet marketing experts
continue using it.
So what is the problem then? The problem is that you do not know how to play the game. You do not know the rules of Internet marketing.
Here is how you should approach Internet marketing:
1- Always enlist the help of a mentor.
You do not have to re-invent the wheel. Many people have done what you are trying to do and they have succeeded in it. So just look over their shoulders for guidance. Buy their ebooks, the software they use, attend their seminars, participate in their live call and so on. This will reduce on your learning curve and cut down on the losses you would
have incured while shortening on your pay back period.
2- Track and Test.
For every dollar that you spend on Internet marketing, make sure it is tracked. Track your ezine and ad words ads to see which one delivers and which one does not. Which ezine is responsive and which one is a waste of your money. Test your sales copy. Test your website conversion ratio. In other words, test and track virtually all aspects of your business and marketing campaigns. The purpose should be to improve and cut down on unnecessary losses.
3- Invest in your self.
Similar to number one, do a lot of reading related to Internet marketing. Download free reports, buy Internet marketing ebooks, and listen to Internet marketing audios and videos so that you get to know what works and what does not work.
4- Do not go for free
In Internet marketing, you should not be deceived that you can make any significant money from free Programmes or marketing gimmicks. Search engine traffic is free, but you have to invest in knowledge and software to get reasonable free traffic from search engines. Article submission is free but you will find that for wide distribution and maximum results you have to invest some money. Join this for free. Download this software for free. Only to find that either it has limited functionalities until you upgrade.
5- Have a clear well laid out Internet marketing plan. Follow point number one and you will be able to develop your own marketing plan.
So in Internet marketing, isn't a winner always a looser?